First Lite

First Lite strives to make the industry’s best apparel for the hunter who demands nothing less. First Lite design simple and functional products built to work for an evening in a tree stand on the back forty, a morning at a walk-in duck hole or a nine-day expedition in the Brooks Range. They also fully understand that the passion of their customers and employees depends on the conservation of the world’s wildlife resources and the protection of their collective access to the wild places they inhabit. Therefore, First Lite is about more than simply producing awesome gear. Supporting the people and groups who protect their sporting heritage is an equally important part of who they are as an organization and a group of folks who love to hunt.